It is always a nerve-wracking experience to introduce your business or idea to others. You never know exactly how people will react, and it is not always easy to measure your success by this. Sometimes your audience is eager to learn more, while sometimes they give you the cold shoulder. In any case, there are a few methods you can use to increase the chances of a successful elevator pitch. That way, you can get the support or funding you need to be successful.
So let’s take a look at the top 5 tips for the perfect elevator pitch!
Know what you are talking about
There is nothing worse than listening to someone who is ill-informed about their own business idea or industry. If you are not informed about the topic at hand, you will not be able to deliver an effective pitch. Also, you won’t be able to answer questions exactly when and when they arise. If you need help researching your industry and are gaining confidence in your pitch, you should reach out to the experts at Research America for help.
Know your audience
In many cases, you need to pitch an elevator in no time. You may not know your audience very well, which makes it harder to articulate your words effectively. However, learning as much as you can about your audience in advance can greatly increase the chances of getting the result you want.
Even if you need to save your pitch for a later date, it can be worth learning more about your audience.
Keep it short
By definition, an elevator pitch is simply a shorter version of a standard business pitch. Most people have a very short attention span so you need to make sure your pitch is short enough to keep them busy from start to finish. While there isn’t an exact measure of the perfect elevator pitch, it’s generally a good idea to keep it under a minute. Additionally, try to get your main message across within the first 5-10 seconds.
Reach the high points
Since elevator pitches have to be relatively short, you don’t have much time to go into detail. Therefore, you need to find out the main points in advance.
It may be tempting to tell an in-depth backstory about yourself, your company, or your idea, but this is not an effective or efficient way of getting your message across. Instead, grasp the most important points concisely. If your audience asks for more information, you can take the time to dig into the details.
Conclude with a call-to-action
Nobody likes to be pelted with ideas without having a clear idea of what to expect from them. Therefore, every elevator pitch should end with a clear call-to-action. For example, if you are looking for business investors, you should conclude with an invitation to become involved in your company and a contact option for more information. That way, your audience will understand exactly what you want and how they can help you.