Website design is one of the most important success factors when starting a new website or brand. Of course, there are plenty of tips and tricks out there for creating or designing a website. Unfortunately, many of these tips and tricks are based on individual opinions and are subjective. Unlike in the medical or legal fields, there isn’t a lot of science-based information about what makes a website design really successful.
Fortunately, there is some information out there that is science backed. Compiled by a web design agency in Nashville, here are some web design tips backed by research. You can use these tips to improve your current website or to set your strategy for future projects.
Researched tips for web design
1. Website speed should be a priority
Research shows that website speed has a direct impact on user satisfaction, conversions and revenue. In addition, search engines take into account the speed of websites and page loading in rankings. Make sure your website is running as fast as possible to avoid potential problems.
2. Above the fold
You may have heard the phrase “above the fold”. This refers to the content that a user sees first, e.g. B. on the front page of a newspaper. This also applies to websites. In 2018, research showed that internet users spent 57% of their time above the fold. That is, in the top areas of the websites that have them displayed. That means your most compelling content should appear at the top of your page.
3. Offer fewer choices
There’s a law called Hick’s Law that says the more decisions someone has, the longer it will take them to make a decision. There is research and studies that support this idea. How does this apply to your website? If you give your customers fewer choices, they are more likely to make choices and make them faster. Keep your menu clear, limit form fields and focus each page on one goal.
4. Simple design wins
As most SEO agencies would confirm, sometimes is just best when it comes to getting the most out of your website. Google has completed at least one large-scale study showing that internet users dislike overly complex graphics on websites. Users prefer a simple design that is easy to navigate and understand. You can reduce the complexity of your website by restricting images and colors, using a standard layout, and making your sidebar clear and focused.
5. Avoid the carousel
Web designers love carousels. They allow you to view a variety of images that scroll automatically or with a click of the mouse. Unfortunately, research shows that carousels are pretty pointless on most websites. Research from Notre Dame University shows that the first picture on a carousel gets 90% of the clicks. The remaining pictures will be very few.
6. A pager, please
Present your information on one long page instead of users clicking through slides, carousels, or multiple pages. Research shows that users prefer to scroll through longer content than click through shorter or disaggregated content. In one study, a single page of slides was lengthened by 20% so that users didn’t have to click. As a result, conversions have increased by 30%.
7. Where are you looking?
Research shows that people tend to look in the same direction that people look on a website. If your website features a baby and is talking about skin care, use a picture of the baby looking in the direction of the headline instead of looking directly at the camera. Research has shown this to be an effective way of visually calling your users.
8. List and bullet points
Lists and bullets are often recommended to divide content and help readers find information quickly and easily. However, research shows that most readers remember list items at the top and bottom of the list. The middle part of a list is often forgotten. With that in mind, make sure your important points are at the top or bottom of the list.