When I got married, Pinterest was one of the main tools that helped me plan. In fact, this is usually the first place I go when planning a party.
However, Pinterest is not only used for event planning. You can use the social media platform to market your business, drive traffic to your website, and increase sales.
I’m not the only one who goes to Pinterest when I need new ideas. In fact, more than 200 billion Pins have been stored on Pinterest. And 90% of weekly pinners make purchase decisions on Pinterest.
That is why it is important for companies and marketers to be active on the platform. Read on to learn how you can use Pinterest to help you achieve your business and marketing goals.
Why use Pinterest for business?
As mentioned earlier, regular Pinterest users often use the platform to make their purchasing decisions. But that’s not the only reason to use Pinterest for Business.
Pinterest optimizes the conversion.
Pinterest effectively works as a huge, visual search engine, filled with images tailored to specific user interests. So when people look at your Pinterest page, they’re probably already curious about what you’re selling – and are more likely to click through.
Pinterest increases traffic.
Since every Pin you create can contain a link back to your website, it is easy for users to click through and increase your overall traffic, which in turn increases your search engine rank.
The reservation? Great pin content is crucial – if users aren’t inspired, they don’t click.
Pinterest binds users.
The core concept of Pinterest revolves around letting users create Pins of things and share them with like-minded people they care about – which means they are already engaged when they sign up on the site. If your page suits their interests, they’ll be happy to visit your website, share your posts, and help increase your brand’s reach.
Here’s how to set up your Pinterest for Business account
The first thing you need to do if you’re new to Pinterest is to create a business account. Don’t worry, this is a simple process as described below.
- Go to pinterest.com/business/create.
- Add your business name and website.
- Customize your profile.
- Request your other accounts.
Let’s break down each step in more detail.
1. Go to pinterest.com/business/create.
Enter your email address and password, then select “Create Account” to get started. If you already have a personal Pinterest account, make sure you are logged out.
2. Add your company name and website.
Next, Pinterest asks for your company name, business type, and website details. If your brand doesn’t fit into a listed category, don’t worry – just select “I’m not sure”.
3. Customize your profile.
Next, customize your profile. This is where you can add a profile picture, display name, username, and brand information that will help Pinterest users find your board.
4. Claim your other accounts.
Last but not least? Claim your website name and any other accounts to make sure that you attribute and analyze all of your content on Pinterest, even if you posted it before creating a Pinterest for Business account.
Once your business account is set up, it is time to look into strategy for how you are going to use your site to grow your business.
Is Pinterest free for businesses?
Pinterest for Business is free and worth taking the time to create an account as you can link your brand directly to your Pinterest page for more traffic and conversions.
How to use Pinterest for business
- Determine the type of content you want to publish.
- Look at your design.
- Optimize your pins.
- Learn more about categories.
- Use bountiful pins.
- Make use of the Pinterest lens.
After you’ve set up your business account, you’re ready to use Pinterest for Business. Here are six best practices to keep in mind:
1. Determine the type of content you want to publish.
As with any social media site, understanding your target audience is important. What kind of content would you like to see on Pinterest?
More importantly, think about the type of content they are going to be engaging with. Is it infographics, tips and tricks or maybe blog posts? To find out, do some research on the type of content they are currently pinning on their pages.
Also, make sure you don’t sell yourself with every pin. You should also share relevant and helpful information on your page. When you have a good idea of what your audience wants or needs to see, creating Pins becomes easier.
2. Look at your design.
Now that you know what to post, it’s important to think about what your pictures will look like. Your designs should be eye-catching and stand out in a sea of images on the side of your audience.
In addition, your images must adhere to your branding guidelines. If you don’t have a designer on hand, you can use tools like Canva to get started.
3. Optimize your pins.
When you’re ready to post on Pinterest, make sure to tweak your Pins. You may be wondering “How do I optimize my pins?”
Use the following checklist to get started:
- Add a url (could be a link to a blog post)
- Use keywords in titles, descriptions, and picture file names
- Create boards that are targeted to your keywords
- Arrange your boards and choose a board cover image
- Use hashtags
- Add call-to-action
- Add a Pinterest widget to your website
- Respond to follower comments
- Follow popular forums and comment
- Create a board for your blog posts
These tactics will help you grow your business on Pinterest and discover your posts.
4. Learn more about categories.
On Pinterest you can assign each board to one of 36 categories. These categories will help get your Pins discovered.
For example, since I was interested in finding wedding ideas when I was engaged, most of the Pins that appeared in my feed were Pins that were marked in the Wedding category.
You can scroll through the categories and see which ones are related to your business. This could even help you come up with board ideas.
5. Use bountiful pins.
Rich pins are a way of providing more information about pinned images. With the subset of Rich Pins, you can, for example, add pricing information, product details and other data to motivate users and increase conversion.
6. Make use of the Pinterest lens.
Pinterest lens is available as part of the platform’s mobile app on both Apple and Android devices. It allows users to take a picture of any item and discover related items on Pinterest. For businesses, Pinterest offers a way to improve contextual marketing: take a picture of your product, see what Pinterest returns, and then use similar tags to keep users interested.
Once you’ve thought about this strategy, it’s time to start building your boards. When you blog, think about blog topics and create boards on those topics.
Let’s dive a little deeper into using Pinterest for your blog.
Here’s how to use Pinterest on your blog
- Create infographics.
- Pick the best blogs to post.
- Customize your pictures.
- Write an optimized pin description.
- Interact with pinners.
- Use a solid SEO strategy.
1. Create infographics.
A great way to use Pinterest to promote your blog is with infographics. If you have blog posts that are centered around an infographic, post them on Pinterest.
In addition, you can turn old blog posts into infographics. Pinterest is a great place to repurpose content and reach new audiences who may not have read your post yet.
2. Select the best blogs to post.
You don’t have to promote every single blog post on your Pinterest. Instead, just choose the ones that make the most sense for the platform. For example, choose blogs with great pictures, great downloadable offers, or an infographic.
Also, think about your board issues. You should promote blogs related to your boards.
3. Customize your pictures.
When creating a pin, it is important to use appealing, custom images. To promote a blog, you can use your featured image and insert custom text.
For example, many of the Pins that promote blog posts have the blog title on the custom image. The title is a great way to attract people and keep them interested in your blog post.
4. Write an optimized pin description.
When writing the description for a Pin promoting a blog post, it’s important to tell people what to expect in the post.
While you want to leave a secret and get their interest without giving too much away, you need to know what it is about.
5. Interact with pinners.
Pinterest is all about engagement and interest that is driven by images. To maximize your brand’s impact, you need to be in regular contact with pinners who follow your board.
This means pinning new content regularly, re-pinning great content from your followers, and taking the time to directly answer any questions asked by Pinterest users on your blog.
6. Use a solid SEO strategy.
As mentioned above, Pinterest is effectively a visual search engine – but just like a text-based search engine, keywords are crucial. Use solid SEO practices to make sure your Pins are getting noticed. Make your blog title the same as your board title, include relevant keywords for all of your blog posts and image descriptions, and make sure to use keywords in all image “alt” tags as well.
Pinterest for business examples
So what makes a great Pinterest for Business board? Here are six great examples.
HubSpot’s Pinterest page generates more than 4.5 million views per month and offers pinners a variety of great content, including infographic templates, content creation tips, and even career tips. It’s a one stop shop for everything marketing related.
Bossy is a growing beauty brand founded by women with a focus on eye-catching, long-lasting lipsticks and a Pinterest page that shows its commitment to diversity.
Ruggable’s value proposition is simple: washable carpets for every room. These carpets are convertible, durable, leak-proof, and easy to clean – so it’s no surprise their Pinterest page generates more than 10 million views per month.
This bespoke market business has seen significant market drops and is now using Pinterest to showcase some of its most popular items. Looking for something unique? Something that makes a statement? Chances are you’ll find it on Etsy – and see it on Pinterest.
5. Hustle and bustle
Bustle is at the forefront of the social zeitgeist and has a Pinterest page to match. With a mix of celebrity content, human interest stories, recipes, and fashion tips, Bustle instantly attracts users’ attention.
Devoted to creating clean, affordable wellness products, this female-run and female-run brand has switched to Pinterest and is already getting nearly 200,000 views per month.
Pin it to win
When it comes to marketing your business, Pinterest for Business offers your brand the opportunity to gain market share and generate organic customer interest. The image-driven nature of the website can help shift conversion from simple to conversion and instead inspire your audience to use your products and services in their life – or just inspire them in general.
With a hands-on, step-by-step approach, it can be your products and services that users pin – and buy.